Campaign Strategy

Campaign Strategy is defined as “a plan designed to achieve specific goals”. In marketing, it refers to the planning and execution of a campaign to promote a product or service. A campaign may involve advertising, public relations, direct mail, events, sales promotions, etc. Campaign strategies are often developed based on market research and analysis.

1. Know Your Audience

You need to know who your audience is. If you don't know who your audience is, then you won't know what kind of campaign to run. There are many ways to find out who your audience is. One way is to ask people who you think might be interested in your product/service. Another way is to look at demographics. A third way is to conduct market research. Market research involves surveying people about their attitudes towards your product/service. If you're looking to target specific groups, then you'll want to focus on those groups first.

2. Understand What Works

Once you know who your audience is and what works best for them, you need to figure out what works best for you. That's where the science comes in. You need to know what makes your customers tick. You need to know the psychology behind your product/service. You need to know how to reach your customers. In order to know what works best for you, you need to learn what works best for others. Once you've learned what works best for others, you can decide whether or not it works for you.

3. Choose a Platform

You need to choose a platform that suits your budget and fits your goals. You have two options here. First, you can use social media platforms. These platforms include Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, YouTube, and Tumblr. Second, you can use search engines. Search engines include Google, Bing, Yahoo, and DuckDuckGo. Make sure that you choose a platform that matches your budget and fits your goal.

4. Set Up Goals

Setting goals is the easiest step in any marketing plan. You need to set goals for each campaign you launch. Each goal should be measurable. Measurable means that you can track the progress of your goal. Measuring your goals helps you determine whether or not your campaign was effective. If you didn't measure your goals, then you wouldn't know whether or not your campaign worked.

5. Measure Results

Measuring results is the last step in any marketing plan, but it's the most important step. Without measuring your results, you can't tell if your campaign was effective. Measuring your results lets you know whether or not your efforts were worth it. If you didn't take measurements, then you'd never know if your campaign was working.

A campaign strategy should have a clear set of objectives, measurable metrics, and a timeline. Goals are what you want to accomplish; they might be increasing awareness, brand loyalty, customer satisfaction, or other things. Metrics are the ways you measure whether or not you are achieving those objectives. If you don't know what metrics to use, ask yourself these questions:

• Who do I want to reach?
• What do I want them to do after they receive my message?
• What do I want to learn about them?
• What do I want my customers/clients to feel?
• What do I want people to think about me?
• What do I want others to say about me?
• What do they need to hear?
• What do I want their reaction to being?
• What do I want the results to be?
• What do they need?
• What do they want?
• What do they expect?
• What do they fear?
• What do they hope for?
• What do they believe?
• What do they value?
• What do they dislike?
• What do they love?
• What do they hate?
• What do they want to avoid?
• What do they want more of?
• What do they want less of?
• What do they prefer?
• What do they desire?
• What do they want to be changed?
• What do they want to be improved?
• What do they want to be fixed?
• What do they want to be added?
• What do they want to be removed?
• What do they want to be replaced?
• What do they want to be enhanced?
• What do they want to be modified?
• What do they want to be adjusted?
• What do they want to be altered?
• What do they want to be corrected?
• What do they want to be amended?
• What do they want to be supplemented?
• What do they want to be augmented?
• What do they want to be expanded?
• What do they want to be contracted?
• What do they want to be simplified?
• What do they want complicated?
• What do they want to be clarified?
• What do they want to be elaborated on?
• What do they want to be explained?
• What do they want to be illustrated?
• What do they want to be demonstrated?
• What do they want to be demystified?
• What do they want de-mystified?
• What do you want them to remember?
• What do you want to forget?
• What do you want to be remembered for?
• What do you want to be forgotten?
• What do you want to be understood?
• What do you want un-understood?
• What do you want to learn?
• What do you want unlearned?
• What do you want to know?
• What do you want unknown?
• What do you want to discover?
• What do you want undiscovered?
• What do you want to be revealed?
• What do you want unrevealed?
• What do you want to be uncovered?
• What do you want to be concealed?
• What do you want to be deciphered?
• What do you want decipherable?
• What do you want to be deduced?
• What do you want discernible?
• What do you want determined?
• What do you want determinable?

With way to many years of experience within the fields of campaign strategy development, multiple certifications to back it, loads of satisfied clients to proof it—we're certain that strategizing a campaign of yours, is something we master, and would be glad to consult you with.