Brand Identity

Brand identity is how a brand portrays itself to the customers. It is the set of all the branding activities a company indulges in order to be perceived in a particular way to the target audience. It's how a brand identifies itself. It is the aggregate of brand name, tagline, brand voice, brand positioning, brand associations, and brand personality.

Besides the rationale that brand identity is what makes the brand unique and identifiable in the market, here are some other importance of brand identity.

• Brand Name
• Brand Logo
• Brand Tagline
• Brand Personality
• Brand Associations
• Brand Voice
• Brand Typography Style
• Brand Color Palette
• Brand Imagery

A magician never tells

• Helps Develop A Suitable Brand Image
• Differentiates The Product From The Competition
• Creates Consistency
• Helps Develop A Personality
• The "Face" of Your Business
• Credibility and Trust
• Advertising Impressions
• Your Company's Mission
• Generating New Customers and Delighting Existing Ones